Platforms Brands and Community

One more brick in the process of building a successful freelance writing career

First there were platforms and communities. Now we are told to build our brands. I love a good DIY project, but I feel stuck in a perpetual motion of building. My energy gets spent but the desired results for my writing and speaking career get missed.

This morning started with a step back. I need to define what it is I am building or I will end up with a house whose roof does not go all the way to the walls (and that is a recipe for disaster).

Basic Definitions

    Platform – a raised flooring or other horizontal surface that can be used as a stage for public speaking (literal, but I still think it fits); everything you do with your expertise . . . to reach your potential readers (Christina Katz); who you are in relation to your topic (Literary Architects).

    Brand – the identity of a specific product, service or business (Wikipedia); a marking to separate cattle (is it wrong that this makes me smile) or the mark put on a craft to identify the artist; set of expectations, memories, stories, and relationships that, taken together, account for a consumer’s decision to choose one product or service over another (Seth Godin).

    Community – a social group of any size or location whose members have a common focus and regular interaction.

There seems to be no end to all that I have to learn and develop when growing a freelance writing (and speaking) career. The technology makes things easier because I can connect with editors and publishers and other writers in ways that never existed before this generation. It also makes things tougher because EVERYONE can connect and I have to do even more to stand out from the crowd.

Understanding these different components makes the process a little easier, but I still feel like the more I do then the more I need to do.

Where are you in your career building plans?

Kathryn Lang

#Hope builder. #Dream inspirer. Master of “it’s all about #relationships.” Aficionado of inappropriate laughter, Kathryn Lang believe we can all fly and works to help others find the time to make their dreams come true. She shares with people that are trying to walk the tightrope of family, work, and faith – and keep them all in the right balance. Contact Kathryn today to speak or teach at your next event.

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