Blogging consistently should make a difference. Most of the experts I encountered impressed on me the importance of being consistent with content.
Blogging should be all about relationships. Most of the experts I encountered impressed on me the value of building relationships if I want to grow writing success.
I determined to find out who was right.
Successful Freelance Writer received a post on every weekday in the month of May, although technically it is not over yet. I watched the Google Analytics during that time. I wanted to determine if my actions had measurable results.
I took the consistency a step deeper. Each post on a given day had a theme that would relate to others posts on that same day. I also included keywords associated with that blog and used one of the “recommended” SEO plug-ins to assist with the keywords. All of the posts included related images. I covered as many of the expert bases about quality that I could remember to go along with my consistency challenge.
There was a small – almost missed it if I had not been looking – rise in the number of visits that I received from all of these posts that I created.
Kathryn C Lang – my author website and personal blog – was not consistent. I wrote my heart when I thought about it and posted it when I wrote. There is no SEO plug-in on the site, although I did add images to the posts.
I wrote a description of what made me write the post and then shared that description on Facebook, Google+ and Twitter, along with a link to the post. I made sure that the reader could get the meaning of the post without clicking through, but also tried to include enough that they would still want to click through.
I got comments – and not the same person on all my posts trying to help me out with comments (although I would not complain). I had real communication going between me and the readers that stopped in to visit with me for a while.
The analytics for Kathrynclang.com also saw in increase, and the rise was a little higher than successfulfreelancewriter.com. But the fall was also greater. Successful Freelance Writer stayed relatively consistent in its numbers. Kathrynclang.com would rise dramatically when I shared the post and then crash with just as much flare.
What I Learned
It is all about relationships, and consistently connecting with those relationships. Your consistent and my consistent may be different. Blog A and Blog B may be different. Most of the time, it will be different because each individual is different. Build relationships, and consistently seek ways to engage those relationships in a way that is beneficial to the other side.
What do you think is the most important part of building a better blog? I would love for you to share your thoughts, either in the comment section or by addressing the issue on your own blog and linking back here to that post. I am still growing in my understanding of success and look forward to your tips for writing a successful blog.