Writing a Successful Blog

Consistency AND Relationships for Blogging Success

Blogging consistently should make a difference. Most of the experts I encountered impressed on me the importance of being consistent with content.

Blogging should be all about relationships. Most of the experts I encountered impressed on me the value of building relationships if I want to grow writing success.

I determined to find out who was right.

Team Consistency

Successful Freelance Writer received a post on every weekday in the month of May, although technically it is not over yet. I watched the Google Analytics during that time. I wanted to determine if my actions had measurable results.

I took the consistency a step deeper. Each post on a given day had a theme that would relate to others posts on that same day. I also included keywords associated with that blog and used one of the “recommended” SEO plug-ins to assist with the keywords. All of the posts included related images. I covered as many of the expert bases about quality that I could remember to go along with my consistency challenge.

There was a small – almost missed it if I had not been looking – rise in the number of visits that I received from all of these posts that I created.

Team Relationships

Kathryn C Lang – my author website and personal blog – was not consistent. I wrote my heart when I thought about it and posted it when I wrote. There is no SEO plug-in on the site, although I did add images to the posts.

I wrote a description of what made me write the post and then shared that description on Facebook, Google+ and Twitter, along with a link to the post. I made sure that the reader could get the meaning of the post without clicking through, but also tried to include enough that they would still want to click through.

I got comments – and not the same person on all my posts trying to help me out with comments (although I would not complain). I had real communication going between me and the readers that stopped in to visit with me for a while.

The analytics for Kathrynclang.com also saw in increase, and the rise was a little higher than successfulfreelancewriter.com. But the fall was also greater. Successful Freelance Writer stayed relatively consistent in its numbers. Kathrynclang.com would rise dramatically when I shared the post and then crash with just as much flare.

What I Learned

It is all about relationships, and consistently connecting with those relationships. Your consistent and my consistent may be different. Blog A and Blog B may be different. Most of the time, it will be different because each individual is different. Build relationships, and consistently seek ways to engage those relationships in a way that is beneficial to the other side.

What do you think is the most important part of building a better blog? I would love for you to share your thoughts, either in the comment section or by addressing the issue on your own blog and linking back here to that post. I am still growing in my understanding of success and look forward to your tips for writing a successful blog.

Kathryn Lang

#Hope builder. #Dream inspirer. Master of “it’s all about #relationships.” Aficionado of inappropriate laughter, Kathryn Lang believe we can all fly and works to help others find the time to make their dreams come true. She shares with people that are trying to walk the tightrope of family, work, and faith – and keep them all in the right balance. Contact Kathryn today to speak or teach at your next event.

This Post Has One Comment

  1. Trivia for the day: Apparently the word “wordsmith” was first used in 1873!

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